Hi! I’m Michelle Heath.

My new book, Unrivaled, will show you how to put your ideal customer at the heart of growth and leave your competition in the dust. Are you ready?

  • “If you harbor doubts that a strong brand can help you grow, you need to read this book.”

    —Susan Fournier, professor and dean, Boston University Questrom School of Business

  • “Unrivaled is the ultimate customer-centered growth playbook. The framework breaks down what it takes to earn the top spot – and stay there. It’s a must-read for anyone tired of being locked in tight competition and ready to play a different game. As Michelle would say, ‘Giddy up!’

    —Katherine Otway, Chief Marketing Officer, The Engine

  • "Unrivaled is an outstanding read. Heath’s practical and relatable storytelling ability kept me locked in all the way. Her 5-step framework is clear and compelling. It focuses on being intentional and prescriptive in both strategy and execution. If you are looking for a way to drive growth in your business, this book isn’t optional, it’s a must."

    —Jerry Patterson, Head of Advanced Wealth Solutions, Cetera Financial Group

  • "In Unrivaled, Michelle Heath unveils the secret to unstoppable growth: relentless customer obsession. Her bold, practical framework transforms businesses into brands customers can’t live without—essential reading for organizations ready to put the customer at the heart of growth to dominate their market."

    —Diane Hessan, Award-Winning Entrepreneur, Innovator, and Author of “Customer-Centered Growth

  • "For over a decade, I’ve been listening to Michelle as she works with her clients. Banking, tech, luxury, cybersecurity, construction – you name the industry – she gets it. If you’re tired of throwing random arrows trying to hit the bullseye, just read Unrivaled - she has all the answers!"

    —Gary Fleming (the husband)

  • "This book is for bold builders and growth go-getters – Unrivaled is the secret weapon to create your bullseye vision, unlock your unique potential, and go to market with unrivaled "surround sound” to stand alone at #1."

    —Sue Burton Kirdahy, Senior Vice President, Member Experience, Digital Federal Credit Union

  • "The Unrivaled Growth Framework uncovered our ‘secret sauce’ and aligned the entire organization with what matters most to our customers. I firmly believe this critical work is foundational to our accelerated growth in the market!"

    —Wayne Lewandowski, Chief Revenue Officer, Hypori

  • “Michelle’s approach is bold, actionable, and deeply aligned with the power of reframing: seeing opportunities differently to create transformative outcomes. For anyone ready to elevate their brand and outpace the competition, Unrivaled is the ultimate guide.”

    —Mona Patel, transformative growth mindset coach, author of Reframe, and creator of the Nine-Minute Reframe process

  • “Unrivaled is a masterclass in transforming business growth by unlocking the customer mindset. Michelle offers readers a powerful road map to differentiate, adapt, and achieve sustained excellence with an absolute focus on the customer, which is where she thrives. The framework and insights are not just theoretical—they are practical and actionable tools that can be immediately put to work to drive results.”

    —John Matos, digital transformation leader and customer engagement visionary

  • “Unrivaled is a must-read for anyone aiming to transform their business into a market leader. Through her proprietary Unrivaled Growth Framework™, Michelle provides actionable insights for standing out in crowded markets, building emotional connections with customers, and creating sustainable growth. This book is not just a guide but a call to action for businesses ready to leave the competition in the rearview mirror!”

    —John Short, chief executive officer, Compound Growth Marketing

Coming August 5, 2025

Welcome to Unrivaled

Why do so many companies struggle to grow while a few seem to effortlessly succeed? Why are most companies clawing for market share while a select few stand out from the competition as the undisputed market leaders?

What is the secret to becoming Unrivaled?

In this groundbreaking new book, business growth expert and brand strategist, Michelle Heath, shares her game-changing framework for achieving Unrivaled growth with business leaders who are ready to stop throwing spaghetti and start hitting the bullseye. With a remarkable track record of success, her clients have come to rely on her expertise, counsel, and wisdom. Now she reveals the secrets to her Unrivaled Growth Framework™ in a new book that is sure to become a business classic.

Whether you’re an early-stage start-up or a century-old business, you’ll think about growth in a new way. Unrivaled reveals how to tap into what your ideal customer cares about the most and unlock new ways to meet them on their journey. You’ll see how to make your brand stand out and make all your go-to-market efforts more profitable and more powerful.

Using detailed case studies and numerous examples across B2B and B2C brands, Unrivaled walks through the five steps that leave the competition in the dust. Michelle’s Unrivaled Growth Framework has helped companies go from pre-revenue start-ups to VC and private equity acquisitions, from million-dollar to billion-dollar unicorn status, and from struggling challengers to stand-out market leaders.

Instead of wasting time and money on strategies that don't work and campaigns that don't deliver ROI, get the Unrivaled Advantage and start building go-to-market experiences that create sustainable business growth, expand profit margins, and build extraordinary customer loyalty. ­

Giddy Up!

Join the Waitlist

Meet Michelle

Michelle Heath’s sought-after business advice is the culmination of three decades under the hood of hundreds of businesses. Whether it’s early-stage start-ups or Fortune 500 companies, Michelle has discovered what makes one business successful while another can't get past “go.” Her extraordinary track record includes tenure as a brand, marketing, and customer experience executive for household brands, including Fidelity Investments, J.P. Morgan, and E*TRADE Financial. Michelle jumped off the corporate ladder to build start-ups, and in 2013, she founded Growth Street and pioneered the fractional growth leadership category. Using her proprietary Unrivaled Growth Framework™ , she sets her clients up for go-to-market success, resulting in more than $100 billion in revenue growth.

Michelle is a top LinkedIn voice and frequent podcast guest. She is a board member and advisor for a variety of companies and shares her expertise with universities, start-up accelerators, and entrepreneurship programs. Michelle is a graduate of Boston University Questrom School of Business and lives in Boston, Massachusetts, with her family and beloved dog, Baxter the Boxer.